When I saw the initial sketches and concepts of the first-ever Bowflex bike, I was excited. I knew we had something. Only problem was, with the growing desire for connected biking solutions (see Peloton, Zwift, etc.) we didn’t exactly have a robust differentiating story with our hardware.

Little did we know we had the solution right in front of us. The development team originally created Bluetooth-integrated technology to connect with one of our older supported apps, but weren’t thinking about the potential of other open apps --- like Peloton, Zwift, and pretty much everyone else. So the story was right there. Why buy into a system that limits your workout experience to just one thing? Try them all. Have it all. That’s the C6. Oh, and by the way, just ask our assembly technicians, our bikes are built better than the rest. We know our customers crave variety, and with the C6 bike, they get world-class equipment at a more affordable price with endless choices. Win, win, win. The product was so successful out the gate that we were eventually asked to put together new TV creative from existing material, which you can see below along with our standard launch assets.

Results: one of the most popular Peloton alternatives ever created with limitless digital choice - 97% recommendation rate with over 2500 5-star reviews. We launched this Bike in a crowded market with a unique story and exceeded forecast by 300%